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While the tagline was intended to be a cheeky double entendre, “Good Jeans” American Eagle is honoring its denim heritage with the launch of our Fall ‘25 campaign, headlined by Sydney Sweeney – one of the most globally recognized faces around the world. m. The 27 The campaign, called "Sydney Sweeney Has Great (American Eagle) Jeans," is the company's latest effort to revive demand as it Sydney Sweeney ’s sexy persona came out in a recent American Eagle campaign touting her “great jeans” — but the ad sparked About "Sydney Sweeney Has Great Jeans" American Eagle Ad refers to a viral debate about actress Sydney Sweeney doing an The actress Sydney Sweeney is an ambassador for half a dozen labels and seems to be the face of even more campaigns, including, clockwise from top left, Laneige, American American Eagle Outfitters responded to backlash over its recent ads featuring actress Sydney Sweeney, saying its campaign "is and always was about the jeans. American Eagle’s “great jeans” advertising campaign with actor Sydney Sweeney is at the center of the latest political firestorm online, Sydney Sweeney has made her first public appearance following the fallout over her American Eagle jeans campaign. American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. Sydney Sweeney’s “Good Jeans” ad for American Eagle sparked backlash online, leading to a range of commentary and American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. American Eagle’s Fall ‘25 campaign taps Sydney Sweeney to push its Gen Z denim focus with new jeans, tech try-ons, and a limited-edition collab. The retailer recently announced that it was featuring the 27-year-old actor in a new American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. Here's what to know about the "Sydney Jeans" New York — U. Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump Leftist TikTok is in full pitchfork-and-torch mode after a new ad for American Eagle jeans featuring actress Sydney Sweeney used a play on words, with some claiming it’s full-on Nazi American Eagle issued a statement on Instagram on Aug. An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock to spike. " American Eagle Outfitters has a message to its critics, who took issue over its ad with 27-year-old actor Sydney Sweeney that American Eagle today (July 23) unveiled a partnership with actress Sydney Sweeney for its fall campaign entitled “Sydney Sweeney American Eagle Outfitters surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel President Trump reacts to Sydney Sweeney jeans ad Controversy surrounding American Eagle’s new jeans ad featuring Sydney Sweeney has drawn a response from the NYLON talks to Sydney Sweeney about her American Eagle Fall 2025 campaign and the Sydney jean, her summer plans, and her characters wearing her jeans. A single campaign, starring Sydney Sweeney, has provoked an The 27-year-old "Euphoria" star is featured in a new American Eagle Fall 2025 denim campaign with the tagline "Sydney Sweeney has great jeans. American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Sydney Sweeney’s most comfortable jeans are AE and begging to be in your cart🙂‍↕️ Sydney Sweeney’s collaboration with American Eagle has ignited a frenzy both in fashion and finance. American Eagle ’s latest denim campaign, starring Sydney Sweeney, has sparked a massive online debate. American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. Sydney Sweeney and American Eagle are facing backlash after a campaign using the double entendre "great jeans" was linked to Sydney Sweeney Shines in American Eagle’s Fall 2025 Denim Campaign American Eagle is making waves this fall with its latest denim campaign, American Eagle's 'Good Jeans' Ads With Sydney Sweeney Spark a Debate on Race and Beauty Standards NEW YORK (AP) — U. In one of several videos An American Eagle exec just spilled the details on how Sydney Sweeney personally set the audacious tone for their now-famous ‘Great Jeans’ campaign. Grab Syd's jeans before they’re gone. Sydney Sweeney has American Eagle's ad campaign with actor Sydney Sweeney has sparked a debate about beauty standards. We break down why people are so worked up about it. Here’s what’s behind American Eagle’s campaign was originally intended to support a domestic violence charity, with 100% of the purchase price of Sydney Sweeney can rock an embellished gown on the steps of the MET or a classic pair of jeans—and in both cases, the 27-year-old actress never fails to capture our Sydney Sweeney Recruits Her German Shepherd Puppy for Cameo in New American Eagle Campaign The actress and in-demand NEW YORK (AP) — U. U. Why has American Eagle's denim campaign ad 'Sydney Sweeney Has Great Jeans' sparked controversy? Here what to know and American Eagle’s “great jeans” advertising campaign with actress Sydney Sweeney is at the center of the latest political firestorm U. Sydney Sweeney has great jeans. Courtesy of American Eagle “This fall season, American Eagle is Photo: Courtesy of American Eagle; Glamour Composite This article was updated on August 4. The Critics wonder if American Eagle and actress Sydney Sweeney have taken social media marketing too far. Sydney Sweeney has great jeans. On July 23, American Eagle launched its new fall campaign with Sweeney as the face, titled “Sydney Sweeney Has NEW YORK (AP) — U. But it's backfiring and it needs to end. Call it the Sydney Sweeney bump Sydney Sweeney stars in American Eagle’s latest campaign. The new “Sydney Sweeney Has Great Jeans” has increased the US retailer's stock price by 10 per cent Sydney Sweeney has sparked backlash for her newest ad campaign with American Eagle. ” Creative shows Sweeney in oversized American Eagle responded to the controversy surrounding their campaign featuring Sydney Sweeney. In an interview, she tells 'Marie Claire' about rejecting denim trends and her A Cheeky Denim Love Letter Announced 23 July 2025, the campaign positions American Eagle as the “#1 jeans brand for Gen Z. American Eagle's Sydney Sweeney 'Good Jeans' ad faced backlash, sparking discussions on advertising ethics and cultural sensitivity. Fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney - and it has. Here’s what’s behind the controversy—and why it’s American Eagle Bets Big on Sydney Sweeney to Rev Up Fall Denim Sales The actress will appear on the Exosphere of Sphere in Las After American Eagle faced a slew of backlash for Sydney Sweeney’s “good jeans” ad, the company has issued a statement. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The retailer responds to American Eagle responded to critics on Friday after the brand's new denim campaign with Sydney Sweeney caused major controversy. and she got them at American Eagle. The limited-edition “Sydney Fashion “Sydney Sweeney has great jeans”: American Eagle ad campaign goes viral and company’s stock goes through the roof The Sydney Sweeney's Jeans Have Internet's Attention In New Video: WATCH American Eagle stock is up 11. ’ Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash. The ad Give me the TL;DR. “Sydney Sweeney has great American Eagle's ad campaign featuring the 27-year-old star captured the internet's attention. If you’ve caught the new Sydney Sweeney “Great Jeans” American Eagle ad, chances are you’ve also Sydney Sweeney is being slammed by fans for allegedly promoting “Nazi propaganda” with her new “Great Jeans” ad for American Eagle Outfitters. The campaign, “ Sydney Sweeney Has Great Jeans,” is a return to essential denim dressing and a celebration of what the beloved brand does best: making customers look and NYLON talks to Sydney Sweeney about her American Eagle Fall 2025 campaign and the Sydney jean, her summer plans, and her Sydney Sweeney's American Eagle denim ad is sparking controversy online Some critics claim the campaign has problematic American Eagle Responds to Sydney Sweeney Jeans Campaign Amid Controversy The popular retailer issued a statement on Sydney Sweeney is the face of American Eagle’s major fall 2025 campaign, marking the brand ’s largest seasonal effort to date. 1, addressing the debate surrounding its Sydney Sweeney fall denim In the big news of the week, Sydney Sweeney, through thick vocal fry and an aggressive cursive accent, brags about having great jeans — and great genes. Sydney Sweeney and American Eagle Outfitters were slammed by fans for allegedly promoting "Nazi propaganda" with their new "Great Jeans" ad. S. The ad blitz included Sydney Sweeney and American Eagle came under fire for a campaign where the actress talks about her ‘great jeans. Sydney Sweeney’s latest American Eagle campaign sparked buzz, backlash, and a denim-fueled stock surge. American Eagle is thrilled with the results of its "Sydney Sweeney has great jeans" marketing campaign -- which became part of The hoopla over Sydney Sweeney's new American Eagle campaign has gotten a lot of attention in conservative media circles, now Sydney Sweeney's new ad campaign with American Eagle saw the retailer add over $300 million to its market cap when the promotion was announced last week. In fact, her brother Trent Sweeney took the ball tossed by the recent American Eagle ad and ran with it, leaning into the “my Master of tension. And engines. The brand took to Instagram Why has American Eagle's denim campaign ad 'Sydney Sweeney Has Great Jeans' sparked controversy? Here what to know and U. An advertising expert says that means it worked and may signal a shift away from On Wednesday, American Eagle unveiled its fall 2025 campaign, featuring Sydney Sweeney, who posed in her denim — sans top. How American Eagle’s Sydney Sweeney ‘good jeans’ ad went wrong By Rachel Tashjian and Shane O’Neill The Washington Post, Updated July 29, 2025, 10:10 a. Here’s what’s behind American Eagle’s “great jeans” advertising campaign with actress Sydney Sweeney is at the center of the latest political firestorm NEW YORK--(BUSINESS WIRE)--American Eagle Outfitters, Inc. 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